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Helfinstine, Diana K.

June 28, 1961 –
 January 31, 2018


Diana Kay Helfinstine was born on June 28, 1961 in Denver, Colorado to Sandra Brownell and John Lazaroff. She passed away on January 31, 2018 in her home in Dallas, Texas at 56 years old. Diana grew up in Garland, Texas, raised with her brothers Jason and Jeff, and graduated from South Garland High School and then Stephen F. Austin University with a dual degree in Marketing and Communications. Diana had an extremely successful career working as a customer experience and operations executive for several companies including Anderson Consulting, PageMart, Caremark, Telerx, and most recently Essilor. Diana spent several years in Philadelphia before moving back to Dallas to be closer to family. Diana was a loving mother to her two daughters, a hard worker, wine connoisseur, world traveler, and full of grace to the end. Diana is preceded in death by her father, John. She is survived by her mother Sandra and husband, Randy; daughter,  Rachel and husband, Josh; daughter, Ashley and husband, Andy; brother, Jason and his spouse, Mandy, along with their children, Ryan and Layne; and brother, Jeff and wife, Abbey, along with their children, Cash and Remi. The Celebration of Life service will be held at ARIA Memorial Chapel located at 19310 Preston Road, Dallas, Texas 75252 on Saturday, February 3, 2018 from 6:00 to 8:00 PM with Rev. Paul Cervantes Officiating. In lieu of flowers, the family asks that you consider making a donation in Diana’s name to either the National Breast Cancer Foundation or Metavivor, both of which were especially important causes to her. Arrangements are under the direction of ARIA Cremation Service and Funeral Home 19310 Preston Road Dallas, Texas 75252 214-306-6700

    Paul L. Turner
    2 Feb 2018

    To my Dearest Diana- the best friend and business partner anyone could ever have. You have positively touched so many lives and will continue to impact both Family & Friends forever. We will always love you. Your #1 Paul.

    Shannon Jones
    2 Feb 2018

    Diana will be greatly missed by all of us at Essilor. She always had a smile on her face. Her family and friends are in my thoughts and prayers. May God grant you peace and strength during this very difficult time.

    Nina Gines
    2 Feb 2018

    This is so heartbreaking. Diana was my boss for several years and the best mentor for guidance. So glad God saw fit to have us meet and spend time together. You will be missed dearly. Always much love. Thank you Nina

    Deborah Shute
    3 Feb 2018

    To our dear Diana–thank you for your friendship over the past nearly 6 years while at Essilor. From the moment I met you, I knew you were special. You were so very smart, talented, beautiful, confident, and determined. You accomplished wonderful things over the years, many of which were while you were very personally and courageously fighting a very difficult and painful batter with breast cancer. And you did so in the most graceful of ways. You never wanted anyone to know, and were so private that way. But a few of us knew and felt honored to be by your side through your journey. And every day I prayed for you. You were so very proud of your beautiful daughters, Ashley and Rachel, and of your son-in laws, Andy and Josh. Their futures motivated you towards joy. You loved your Mom, and your brothers, and your nieces and nephews. I will miss you as my cube mate, travel buddy, fellow Vegas and wine-lover, and wonderful friend. We will all miss you at Essilor, Diana. And in typical Diana-fashion, you gave this battle your very best. Rest in peace now knowing you fought the good fight, and that all of us loved you, admired you, and were blessed to have known you as our friend. Much love to you and your family, and until we meet again…forever your friend, Deborah

    Raquel McManus
    29 Jan 2019

    My heartfelt condolences for your loss. May you be comforted by your cherished memories as you await the fulfillment of God’s promise to be reunited with your loved one. (John 6:40)

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"Nothing prepares you for the grief you go through when losing a child. I called this funeral home at 2:00 am broken and could barely talk. The amount of compassion and empathy they showed me immediately let me know I found the right place to cremate my son. I cannot thank them enough for their professionalism, SINCERE concern, and commitment to making sure my son was honored in the most respectful way. I hope this Funeral home values her as much as my family and I do."
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Elledge Family
Elledge Family
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"On behalf of my family, I wanted you to know how much we appreciate your handling of my husband's final arrangements. Wayne Baxter assisted & guided us through the entire process with such care & compassion. Don't know what we would have done without him! Sincerely, Colleen Elledge"
The Peterson Family
The Peterson FamilyYelp! Review - Northwest Highway 5-Stars
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"I can’t say enough about how helpful and professional Dusty Martin, the funeral director at the Aria Cremation location on NW Highway has been. From my initial call, he was kind and informative. My friend died at home while on hospice and she was picked up in about an hour after receiving the call from the hospice nurse. The person who arrived to pick her up was also very professional/respectful and allowed us to take as much time with her as we wished. When I met with Dusty the next day about arrangements, he explained the process and options available without being pushy or trying to “sell” extras. Throughout the process, he kept me informed and, for example, was careful to be certain I understood the cost of the obituary I wanted and offered some options for reducing that cost if I wished. When I stopped by for another reason and started talking about some of the problems I was having with the pictures and media I hoped to use at a memorial lunch I was planning, he not only listened patiently but offered technology advice and let me use his personal media player. I have had experience arranging cremations for four others using two other local companies, and this experience with Dusty at Aria has been by far the best one I have had."
Paula Barnes
Paula BarnesGoogle Review
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"My Daddy’s service and our family experience at Aria Northwest Highway was truly blessed. Funeral Director Dustin Martin is the kind of person that you would like to see on a more regular basis – but in his industry – you hope to not see him that often. That being said – THANK YOU DUSTIN for your unending kindness, compassion and friendship through the process. Meeting you and discussing Dallas History, Find A Grave and my Dad’s lifelong contributions to the great City of Dallas was simply wonderful! In memory of my dad James A. Dodd, Sr. – I want to personally thank you and let you know that you made everything better in that moment. Your calling to “Be There” is spot on. Aria has a one in a million guy in you! Bling Blinky of TEXAS Shout Out: God Bless You!!"

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